Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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The Drum

Will Alexa be the saviour of the copywriting industry?
The Drum
If that is really the case, it's going to be a boom time for experienced copywriters – a welcome development given the recent history of the industry. While the growth in content marketing created a greater demand for copywriters, the value of their ...



Pedestrian TV

Copywriter
Pedestrian TV
A boutique communications agency seeks a copywriting professional with an interest in real estate, architecture and lifestyle content. This hybrid role includes preparing descriptive advertising copy for homes that will be sold by private sale and ...



TNW

Copywriters command big paychecks, and this $19 training package will get you there
TNW
Copywriting Masterclass: Writing That Sells (a $200 value): Breaking down the way you communicate, this course will have you doubling conversion rates, goosing your click-through numbers and spiking sales. Copywriting: How to Be a Crazy Good Copywriter ...



Forbes

Build A Brand People Will Love With This One Trick
Forbes
To achieve this, according to copywriter Laura Belgray, you need to infuse your personality into your marketing. It's not enough to use traditional marketing to advertise your business. Don't expect your product to instantly draw undying interest and ...



BizReport

Big brand turns over email subject line copywriting to AI
BizReport
In a nutshell, Phrasee uses AI to generate marketing language that out-performs humans in a much, much shorter time than had briefs and copywriters been involved. Advanced technologies, such as natural language processing and generation, Markov Chain ...

and more »


Patch.com

Pittsburgh-Area Jobs: Chef, Copywriting Director and More
Patch.com
PITTSBURGH, PA - There's no shortage of businesses searching for new employees, and Patch has partnered with ZipRecruiter to fill our searchable jobs board. Here are a dozen recent job postings in the Pittsburgh area. Click on the job title for ...

and more »


Pedestrian TV

Social Media Account Manager
Pedestrian TV
A boutique communications agency seeks a creative, enthusiastic and innovative professional to collaborate on social media campaigns and projects. This is a hybrid role providing hands-on experience and potential to grow with the business. We are ...

and more »


Cambridge Network

AI and copywriting: do androids dream up eclectic tweets?
Cambridge Network
My favourite thing about copywriting agency-side is the scope of clients we work with. There's always something new on the horizon, and I like to think I'm an open-minded dude who can turn his hand to most subjects. Compared to even a modest AI, though ...



Bury Times

Ramsbottom PR company Ad Hoc-PR celebrates 10 years in the business
Bury Times
"It has been really really cool and interesting." Originally from Chorley, Ms Starrs has over 17 years combined experience in the press, PR and copywriting sectors. After studying English literature at university Ms Starrs took her first job at the ...

and more »


The Drum

If you love words, you shouldn't hate a word count
The Drum
Copywriters are no exception. Yes, a good portion of the day may be spent tossing out award-bait headlines from the languid sway of our office hammock. But the job isn't all inspiration naps and indoor smoking. Classified very much in the 'nuts and ...


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