Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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Paying Your Bills with Copywriting
However, an avenue in the field where writers can potentially make a comfortable living, while working on their passion projects, is copywriting, also known as writing for advertising. I first learned about copywriting through watching the TV show Mad ...


How To Avoid This Common B2B Copywriting Mistake
There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B marketing materials, and really hurts the quality of your copy. The mistake? Explaining your ...

Code eats copy for breakfast: Human copywriters are doomed
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3 Secrets to Writing 'Winning' Copywriting Proposals that Turn $100 Mini Projects into $10000 Monster Gigs
Business 2 Community
... to write a press release, web page or an email, consider how you can expand it into a bigger gig by setting a more ambitious target for what your client can achieve. If you do implement these elements in a copywriting proposal, let me know how you ...

Business 2 Community

10 SEO Copywriting Tips and Secrets That'll Add the Finishing Touch to Any SEO Strategy
Business 2 Community
In my experiences, businesses can often become too focused on the technical side of SEO. And actually, by being more human with your SEO, you can achieve better results faster. Fortunately, there are a bunch of SEO copywriting tips and tricks that can ...

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UK Fundraising

SEO copywriting: A content writing strategy
UK Fundraising
Writing for a charity blog or newsletter can be a bit of a challenge. The pressure can get even greater if you are asked to create content that is 'SEO friendly'. What is that all about? SEO copywriting is all about writing in a way that is Google ...

and more »

Marketing Copywriter
Are you an experienced, connected digital copywriting marketing professional looking for an opportunity with a vibrant, growing, non-traditional digital agency? Are you a self-starter who thrives on a flexible structure and working from anywhere? a ...


Collaboration is the 'write' move for Teesside copywriter
Local businesswoman Helen Shinner is celebrating the one year anniversary of her rebranded company, HS Copywriting, by calling for more collaboration between SMEs in Teesside. Helen, who founded her Redcar-based company following over a decade ...

Content Marketeer, met sterke focus op copywriting
Zie jij content als dé basis voor een goede marketingstrategie? En ben jij een ster in het creëren van die aantrekkelijke content? Dan is dit wellicht de perfecte baan voor jou! Als content marketeer help je Graydon om het organisch verkeer elke maand ...

19 ways to strengthen your hotel's website copy | By Jeremiah Magone
Hospitality Net
Copywriters know that people often read the P.S. right after they read the headline. That makes this the second most valuable piece of Real Estate you've got. And since the P.S. kind of says, "Hey, this is what our message is all about," it's also a ...

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