Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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MORE RESOURCES:

YourStory.com

4 tried and tested rules for fantastic copywriting
YourStory.com
Imagine if you could hire one salesman for every sales task. A copywriter is nothing short of that single salesman. Copywriting is the art of writing copy that entices prospective customers to buy a product or service. It is a marketing essential that ...
Senior Copywriter/Sub-EditorBizcommunity.com

all 3 news articles »


Huffington Post

From 360-Degree Live Mobile Video (With Example) to Copywriting: A Recap From Social Media Marketing World 2017
Huffington Post
But while the future of tech may have stolen the show, Social Media Marketing World 2017 covered all aspects of social media marketing—from how to use old-school copywriting techniques for modern landing pages to what the ever-changing nature of ...



Forbes

5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales
Forbes
Poof! That's the sound of browsers backing away from your website, wallets clutched tightly in their hands, credit cards still unused. A sale [or a couple of hundred of them!] walking away from an e-commerce website is the worst thing to happen ...



YourStory.com

4 ways to improve your copywriting skills
YourStory.com
This brings us to copywriting, which is the spinal cord of marketing. Good copy can make or break a product. The first contact your potentially loyal customer base will make with your product is when they are reading about its pros and cons ...



Business 2 Community

10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
Business 2 Community
There's no Ad Copywriting 101 in college. Instead, there are an abundance of free resources online that will teach you everything needed to know to instantly improve your AdWords copy. No formal education or expensive tuition required. Here are 10 of ...



How much of copywriting is writing?
Bizcommunity.com
Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…



11 Copywriting Ideas to Implement Right Now
Business 2 Community
You probably have some idea that the right copywriting ideas can propel your business forward in the right direction – with incoming emails and ringing phones. Are you ready to see what your website copy and marketing materials can do for your business?



Mumbrella Asia

Understanding the art of modern copywriting
Mumbrella Asia
Reports of the death of the copywriter in the digital era are greatly exaggerated. Yes, the nature of our industry is changing at lightning speed and the Mad Men days when the well-spoken, outspoken, quick-witted copywriter drove ideas and dominated ...



Business Cornwall Magazine

Radix copywriter to host national conference
Business Cornwall Magazine
David McGuire, creative director of Penryn-based B2B copywriting agency Radix Communications, will compere the 2017 Copywriting Conference at London's Docklands in October. This year's conference is the fourth hosted by the national Professional ...



Business 2 Community

Sir Winston Churchill's '4 Iron Clad Rules' of Persuasive Copywriting
Business 2 Community
Top copywriter Nick Usborne posts a lot about conversational copywriting (he's even got a course on it), and for good reason. Underneath their power suit, even hard nosed business types have a beating heart. And a new generation of marketing managers ...


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