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Copywriting Information |
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Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind. Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore." Look at these examples to see what I mean: Before Down Comforters Let You Get Warm When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead! After Down Comforters Let You Snuggle When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead! See the difference? The latter paints a more vivid picture of the comforter than the former. Review this one? Before Whether you're doing aerobics, Pilates, or any other workout, Ziox sneakers will give you the support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you on the path to meeting your fitness goals. After Whether you're performing an aerobic, Pilates, or other workout, Ziox sneakers will offer you the support you need. Specifically engineered for indoor low- and high-impact exercise, Ziox is designed to keep you on the path to accomplishing your fitness goals. What's the difference? Why are the "afters" so much more powerful than the "befores"? Because compelling verbs were used. Verbs bring the action to your copy. They give the reader (or at least they should give the reader) something to envision. You need Super Verbs to entice your readers. For example, instead of just "get into bed," we say, "leap into bed." Instead of "being cold" and "heat things up" we say, "shivering" and "snuggle." When you read that, you begin to envision what action is taking place in a very specific way. Where do you find these Super Verbs? Everywhere you look! Here's a short list. You can also visit free sites like http://www.thesaurus.com for more. Verbs vs. Super Verbs
Take some time to go beyond the ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales. By Karon Thackston © 2004
About The Author Karon Thackston is a professional copywriter with over 20 years of success. If you're tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques, or if you need an up-to-date directory filled with the best ways to learn copywriting, then visit Karon's directory at http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available. IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:
MORE RESOURCES: Claude AI for copywriting examples Blockchain Council "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com From Recognised at Clio Awards for Professional Council of Surveying Campaign Little Black Book | LBBOnline Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand Marketing Edge Why copywriting is the new superpower in 2026 Search Engine Land Consider a Career in Copywriting Careers Portal The Perennial Predicament of the Artist with an Office Job The New Yorker Copywriters Produce Misinformation That LLMs Amplify Let's Data Science Creative Minds: From the Senate to adland, Jonel Revistual detoured his way to copywriting Campaign Asia Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline Help! Itâs the First Trump Presidency and This Poetâs Life Is Spiraling. The New York Times Why 2026 Is the Golden Year for Copywriters vocal.media World Creative Rankings 2026: Serviceplanâs Javier Granados named most-awarded copywriter The Drum Tristin Vaccaro, Mission 500 and Vaccaro Copywriting: Best Advice Security Sales & Integration Creative Minds: Sophie Harper once hid her creative side, until she realised copywriting was poetry with a pay cheque Campaign Asia âThe Copywriterâ author Daniel Poppick composed text for a queen Orange County Register How to Become a Copywriter in 2026: A Beginner's Roadmap Simplilearn.com Lachy Banton departs TBA to take on new in-house Brand Copywriter role at Sea to Summit Campaign Brief WA How Copywriter Ali Alshehri Sharpens His Creative Capacities Little Black Book | LBBOnline 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com How to Become a Copywriter | SNHU Southern New Hampshire University Iâm a copywriter. Iâm pretty sure artificial intelligence is going to take my job | Henry Williams The Guardian ChatGPT Took My Job in Copywriting. You Could Be Next. entrepreneur.com How I Taught Myself Copywriting and Created a $974,000 Business Business Insider How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis The 10 best AI copywriting tools (free and paid!) in 2025 Hootsuite Blog Will AI make copywriters obsolete? é»éć ± Google Ads copywriting with AI: Getting the prompt right Search Engine Land Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline SEO copywriting in 2025: 5 pillars for ranking and relevance Search Engine Land Meet Nicole Brena | Personal Wellness Copywriter SHOUTOUT ATLANTA How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider In Her Own Words: Copywriter Caroline Duggan honors Shakespeareâs art The Business Journals Will AI make copywriters extinct? dentsu.co.jp Meet Gabrielle Eloy | Copywriter & Creative Strategist SHOUTOUT ATLANTA Charlotte Moore PhotoBook Magazine Meet Mikayla Taylor | Copywriter for Women Entrepreneurs SHOUTOUT ATLANTA Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider Meet Bianca Heath: Copywriter SHOUTOUT ATLANTA Meet Raeah Carroll | Copywriter & Copy Coach SHOUTOUT LA Meet Julia Angel | Copywriter SHOUTOUT MIAMI I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Meet Anna Bratton | Copywriter SHOUTOUT ATLANTA The Multifaceted World of Copywriting With R/GAâs Robyn Tenenbaum Little Black Book | LBBOnline How AI Copywriters Are Changing SEO future.com I'm AICO, the AI copywriter. é»éć ± Dentsu, Dentsu Digital, SoftBank Corp., and SB Intuitions Launch Joint Research on Generative AI Specialized in Japanese Copywriting ăœăăăăłăŻ Copywriting Services Market to reach $42.22 Billion by GlobeNewswire EXCLUSIVE: John Davenportâs next creative mission âą Copywriting â last line standing âą Thu 09 Oct 2025 MarkLives.com Can (or will) AI Replace Copywriters? Browser Media Meet Alise Crittendon | Copywriter & Digital Content Creator SHOUTOUT ATLANTA Journalism alumnus pursues copywriting in New York City University of Nevada, Reno Meet Tiffany Lewis canvasrebel.com A millennial who left the corporate world and scaled a 7-figure copywriting business explains how she did it Business Insider Should You Hire a Copywriter? Architectural Digest 7 Companies Hiring Copywriters Built In |
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