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Copywriting Information |
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Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind. Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore." Look at these examples to see what I mean: Before Down Comforters Let You Get Warm When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead! After Down Comforters Let You Snuggle When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead! See the difference? The latter paints a more vivid picture of the comforter than the former. Review this one? Before Whether you're doing aerobics, Pilates, or any other workout, Ziox sneakers will give you the support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you on the path to meeting your fitness goals. After Whether you're performing an aerobic, Pilates, or other workout, Ziox sneakers will offer you the support you need. Specifically engineered for indoor low- and high-impact exercise, Ziox is designed to keep you on the path to accomplishing your fitness goals. What's the difference? Why are the "afters" so much more powerful than the "befores"? Because compelling verbs were used. Verbs bring the action to your copy. They give the reader (or at least they should give the reader) something to envision. You need Super Verbs to entice your readers. For example, instead of just "get into bed," we say, "leap into bed." Instead of "being cold" and "heat things up" we say, "shivering" and "snuggle." When you read that, you begin to envision what action is taking place in a very specific way. Where do you find these Super Verbs? Everywhere you look! Here's a short list. You can also visit free sites like http://www.thesaurus.com for more. Verbs vs. Super Verbs
Take some time to go beyond the ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales. By Karon Thackston © 2004
About The Author Karon Thackston is a professional copywriter with over 20 years of success. If you're tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques, or if you need an up-to-date directory filled with the best ways to learn copywriting, then visit Karon's directory at http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available. IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:
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Here's how I do it and what I charge. Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives Campaign Asia Copywriting Lessons from Poets, Playwrights and Novelists LBB - Little Black Book Dubai man recalls earning ₹60,000 in Mumbai in 2004, says copywriter pay barely changed in 22 years | Trending Hindustan Times I Doubled My Income to $250,000 by Getting a Big Tech Recruiting Job Business Insider ‘Went from ₹2 lakh a month to ₹40,000 salary’: Copywriter blames AI for career downfall | Trending Hindustan Times Campaign’s Creative Faces to Watch 2026 – Ahmed Mohammed, Copywriter – Arabic, LEO Campaign Middle East I Went From Scrubbing Toilets to Making $17,000 a Month Copywriting Business Insider Meet Nicole Brena | Personal Wellness Copywriter SHOUTOUT ATLANTA How Copywriter Ali Alshehri Sharpens His Creative Capacities LBB - Little Black Book Meet Courtney Fanning CanvasRebel Magazine 5 Minutes with… Michelle Lamont LBB - Little Black Book Meet Kelsey Formost of Magic Words Copywriting in West Hollywood Voyage LA Magazine Meet Leah Stine | VA turned Copywriter SHOUTOUT MIAMI Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand Marketing Edge Automatic product copywriting for eâ€commerce - Zou - 2023 - AI Magazine Wiley Online Library WA creative Lachy Banton departs The Brand Agency for in-house Brand Copywriter role at Sea to Summit campaignbrief.com 'Uncomfortable truth': Dubai ad exec says Mumbai copywriters still earn Rs 60k, same as 22 years ago Moneycontrol.com How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider Copywriter: Website copy refresh and tone of voice development Arts Council of Wales I made $1 million last year by creating online copywriting courses. 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