| |
| |
|
|
Copywriting Information |
|
|
|
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we". Remember just one person is reading your letter or postcard at once. So don't write in the plural, even if your mailing is going out to thousands of individuals. Just write the same way you'd talk to a friend explaining the advantages and benefits of the product or service you're offering. Your message must get through to your prospects one at a time. The are individuals who read your offer, think about it, and react to it. They react to your message once they connect with you and feel an appropriate emotion based upon the content of your messages. So the real key to your advertising success is connecting with your prospects one-to-one. If you look at your own buying behavior you will realize that you buy from people that you connect with, people you trust. You feel good when you buy product that you could have purchased from hundreds of different individuals from someone you have gotten to know. Most individuals make their buying decisions the same way, except the rare exceptions who just shop for the cheapest price! Start your killer copy with an emotion-packed opening statement that will get the attention of your prospects. The Headline The headline should be a benefit, a powerful promise. You my ask a provocative question. It should also solve a problem. Start your letter with a compelling, benefit-driven headline. Prospects will decide to continue reading by the headline. If your headline fails to capture their attention and keep them engaged, your letter will quickly end up in the trash like any other they receive everyday. Remember: The headline is the most important and must communicate a powerful benefit and makes a promise. The promise should be unique to what you are selling, and preferably should offer something that your competitors do not. Use "power words" in the headline. Power Words Absolutely.. Achieve.. Acquire.. Advice.. Amazing.. Announcing.. Appreciate.. Approved.. Aspire.. Astonishing.. Attain.. Attractive.. Authentic.. Bargain.. Beautiful.. Better.. Big.. Breakthrough.. Cheap.. Certain.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Definite.. Delivered.. Direct.. Discount.. Discover.. Easily.. Effective.. Emerging.. Endorsed.. Enjoy.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Exploit.. Extensive.. Famous.. Fantastic.. Fascinating.. Fast.. Focus.. Fortune.. Free.. Full.. Fundamental.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. How to.. Huge.. Imagine.. Immediately.. Improved.. Informative.. Instructive.. Integrity.. Interesting.. Irresistible.. Just Arrived.. Largest.. Lasting.. Latest.. Lavishly.. Learn.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Magnificent.. Mammoth.. Miracle.. Money.. Must.. Noted.. Notable.. Now.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Prestige.. Professional.. Profitable.. Profusely.. Prominent.. Promising.. Proven.. Quality.. Quickly.. Rare.. Recommended.. Reduced.. Refundable.. Remarkable.. Reliable.. Reputable.. Revealing.. Revolutionary.. Reward.. Satisfactory.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simple.. Simplified.. Sizable.. Special.. Stability.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Sure.. Super.. Superior.. Surprise.. Technology.. Terrific.. Tested.. Tremendous.. Terrific.. Truth.. Unbelievable.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful. You. Introducing, and so forth. If your headline is designed to arouse curiosity or grab attention then be sure to make nature of your proposition immediately clear in a subhead or within the first sentence. Otherwise you will lose the interest of the reader. The Body Here, using the same tone and stay with the spirit of the headline, and give details of your unique selling proposition. Address that reader as if it was personal and an offer just for him/her. You continue talking about the powerful benefits and offer proof of the claim you made on the headline. In the body of your ad copy you share the details of the benefits, and promise you made. Here you prove your case. Remember, by the end of the ad body, the goal is to create an emotional response that will cause the reader to do what you want him/her to do. In the body of the sales letter you will begin to offer proof. There are many possibilities for opening your sales letter, that could persuade the reader to buy. *Tell a story that the reader can identify with *Make an announcement of a new product or service, a one of a kind event, or important news *Address the reader as your equal *You could go with something provocative, perhaps a quote *Address an obvious problem, one that your product/service will solve *Ask a question, may be a provocative question *Let the reader in on some secret or little known information Another effective technique is to let the reader know you are offering something free ("Special Free Offer - Free Booklet - Fee Sample - Coupon Below"). Use plenty of short sentences, colors and graphic. White space makes the ad copy look shorter and more appealing. Even if your copy is long, it will look much more inviting to read than a solid block of long sentences. The reader will feel like they are flowing through your ad copy, compelling them to reader further. Involve your audience! Use words such as: You, I, Me, We, Us. Your copy will seem more personal and more likely to appeal to your readers. Remember! Involve your audience! Tell them what's in it for them! keep the vocabulary of your ad copy simple and keep the sentences short. It makes it Fun! More Energetic! People don't like to be bored while reading, and especially while they are reading advertisements. Nowadays people are very busy and do not have time to go through all those ads. They are constantly bombarded with ads and offers for your competition. If your ad copy is too long they won't bother reading it . So do your audience a favor, make it interesting and appealing! If possible use humor. Use power words all along your copy! Nothing catches more attention than the word FREE! NO CHARGE! Give away some sort of freebie in your ad copy, whether it's a free gift, advice, seminar, consultation, sample, information kit, coupon, or even a booklet. Call To Action VERY IMPORTANT. Call your audience to action! Ask them to do something. Tell them to JOIN NOW! or CLICK HERE! or ACT NOW! or BUY TODAY! or CALL TOLL-FREE XXX-XXX-XXXX! or OFFER EXPIRES .. You must state a deadline for your offer so that they act today if not they will procrastinate. That's human nature. Your audience is much more likely to do something if you tell them to do it. So start using those action words! People want things made easy; they want you to make up their minds for them. Tell them what to do. Killer ad always asks the readers for action in the most powerful way possible. If you ask the reader to order, or to contact you for the specified reason you must make it easy for him/her to reply. You may support your postcard or letter with a postcard reply or prepaid envelope, and an order form. Supply a toll free number, or website URL. Always close with a thank you and use a signature at the end of the sales letter/postcard. Save one of the best points for last: Always use a P.S. For example, "If you order before September 1rst, we will include the following bonus . . ." Or "30-Day Money back guaranteed " Or "Discount is good until September 1rst" Conclusion: The best type of offer is something that is non threatening and irresistible. If you can offer something for free this works perfectly. Offer them a free report, booklet, brochure, seminar, consultation, service, sample product etc. Try to come up with such an irresistible offer that anyone would be foolish not to take advantage of it. Andre Plessis Big Marketing Ideas Without The Big Spending!
MORE RESOURCES: How To Make Money Copywriting Shopify SEO copywriting in 2025: 6 pillars for ranking and relevance Search Engine Land Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline What Is Copywriting? The Ultimate Guide to Copywriting for 2025 Simplilearn.com True Copywriter Story: The one where I embrace the "nerdy" stuff I happen to be great at substack.com 12 Copywriting Tools for Effective Content Creation in 2025 Simplilearn.com How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis Josh Edge and Charles Baylis Revamp ACAâs Copywriting Course for AI Era Little Black Book | LBBOnline How to Become a Copywriter in 2025: A Beginner's Roadmap Simplilearn.com 12 Best Copywriting Books for Aspiring Marketers [2025] Simplilearn.com âLitâ Lessons for Copywriting Little Black Book | LBBOnline Copywriter Seeking Work-Life Balance Through Staffing Named 2026 National Staffing Employee of the Year PR Newswire Will AI make copywriters extinct? dentsu.co.jp B2B Copywriting B2B Marketing Can AI replace copywriters? The future of AI in content writing Techpoint Africa Will copywriters now write for TV and films too? Exchange4Media 4 practical ways to use generative AI for ad copywriting Search Engine Land âThereâs No Such Thing as a Boring Brief, Just a Lazy Copywriterâ Little Black Book | LBBOnline Steve Hayden, legendary Ogilvy copywriter behind Appleâs iconic â1984â ad, passes away Storyboard18 Dentsu, Dentsu Digital, SoftBank Corp. and SB Intuitions Utilizing Generative AI to Create Compelling Japanese Copywriting ăœăăăăłăŻ Itâs not your imagination. Advertising is getting worse â and it might be deliberate The Independent So you want to be a copywriter adobo Magazine Human Copywriting Services Trend Hunter Iâm a copywriter. Iâm pretty sure artificial intelligence is going to take my job - The Guardian I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider How I Taught Myself Copywriting and Created a $974,000 Business Business Insider 72andSunny copywriter Hayley Noble: my Top Tips for Cannes More About Advertising Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon - Muse by Clio Meet Eva Lopez | Copywriter SHOUTOUT LA Doe-Anderson Welcomes Kelsey Westbrook as Senior Copywriter Little Black Book | LBBOnline In Her Own Words: Copywriter Caroline Duggan honors Shakespeareâs art The Business Journals Trailblazing Maya Amelia Ferdiansyah Gives Six Valuable Tips for Strategists and Copywriters Who Want to Build Their Careers in NYC The Ritz Herald Everyone should think like a copywriter â Expert on skills that sell anything online The Guardian Nigeria News Copywriter claims to lose job to AI after short leave. Founder called AI 'cheaper' The Economic Times Must-Try AI Copywriting Tools in 2025 Analytics Insight Copywriter and Publications Manager The Journal of Music How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Envisage Copywriting is a cut above with new service Aberdeen & Grampian Chamber of Commerce Hidden Gems: Meet Aaron Whipple of Copywriter Aaron Voyage Jacksonville Magazine Can (or will) AI Replace Copywriters? Browser Media From 1956 to the start of the movie: How hidden advertising became the myth of "Betty Bossi" | blue News bluewin E-Mail 5 uses of AI in copywriting telefonica.com Consider a Career in Copywriting Careers Portal Documentary on McCann copywriter Ilon Specht makes global streaming debut | The Work - Campaign Asia I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Meet Leah Stine | VA turned Copywriter shoutout miami How To Become A Freelance Copywriter In 2025 Startups.co.uk Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance 10 Best Free Online Courses to Become a Copywriter in 2025 574fdx6236 United News of Bangladesh Leanne was working in her dream job. Then came ChatGPT The Sydney Morning Herald Campaignâs Digital Faces to Watch 2025 â Raheil Inaim, Bilingual SEO Copywriter, SEO Sherpa Campaign Middle East Remembering copywriting giant Tony Brignull More About Advertising |
|
|
|
RELATED ARTICLES
Sales Headline Copywriting - Two Quick Steps to Success Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. Want a Sticky Site That Sells? Forget Content! An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ. How To Get Started With A Career In Copywriting Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Why You Should Write To Inform And Not To Sell Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. Kick-Start Your Juices Listen, consider this scenario.You have a deadline to honour. Web Copy - How Much is Enough? These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out. Copywriter Rates, Getting The Facts Beforehand Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. The Formulas Freelance Copywriters Employ When Creating Web Content What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book. How To Find A Copywriting School Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem professional. The Secret to Web Copywriting Gurudom Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). Are You Making These Press Release Mistakes? You've done it. Gotten that press release written. Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. Sell Anything To Anyone On The Internet With Hypnotic Writing I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. How to Develop a Killer News Hook When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple.
|
| home | site map |
| © 2006 |