| |
| |
|
|
Copywriting Information |
|
|
|
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast. And if you run ads where either: a) The wrong people see them Or b) Not enough people see them Your phones aren't going to ring... and nobody is going to come into your store... No matter how good your copy is. And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses? and he was thinking about placing an ad in the Sydney Morning Herald. What's wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners? and therefore 90% of his advertising dollar is wasted. What's the alternative? Place ads in business publications where you are reaching 100% of your target market. Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach. You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense? doesn't it? And here's a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else). If you want your ad to be seen then place it: a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages. b)In the early general news? as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 - 50%) because my experience shows it's well worth it! But don't take my word on it. Implement these strategies, measure the results and see what results you achieve in your business. Chat with you shortly, Scott Bywater Scott Bywater, Copywriting That SELLS Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money. Here's the address: http://www.copywritingthatsells.com.au
MORE RESOURCES: Why copywriting is the new superpower in 2026 Search Engine Land "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com The 10 best AI copywriting tools (free and paid!) in 2025 Hootsuite Blog Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline I Doubled My Income to $250,000 by Getting a Big Tech Recruiting Job Business Insider Google Ads copywriting with AI: Getting the prompt right Search Engine Land Why 2026 Is the Golden Year for Copywriters vocal.media 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis SEO copywriting in 2025: 6 pillars for ranking and relevance Search Engine Land 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com How to Become a Copywriter in 2026: A Beginner's Roadmap Simplilearn.com Josh Edge and Charles Baylis Revamp ACAâs Copywriting Course for AI Era Little Black Book | LBBOnline Turn Your Purpose Into Profit: 30% More Engagement Through Creative Marketing - Akron Beacon Journal Turn Your Purpose Into Profit: 30% More Engagement Through Creative Marketing Akron Beacon Journal âLitâ Lessons for Copywriting Little Black Book | LBBOnline 7 Best AI Copywriting Tools To Boost Your Sales Undetectable AI Copywriter Seeking Work-Life Balance Through Staffing Named 2026 National Staffing Employee of the Year PR Newswire Will AI make copywriters extinct? dentsu.co.jp Tristin Vaccaro, Mission 500 and Vaccaro Copywriting: Best Advice Security Sales & Integration Dentsu, Dentsu Digital, SoftBank Corp., and SB Intuitions Launch Joint Research on Generative AI Specialized in Japanese Copywriting ă˝ăăăăłăŻ So you want to be a copywriter adobo Magazine Can AI replace copywriters? The future of AI in content writing Techpoint Africa How to Become a Copywriter | SNHU Southern New Hampshire University Iâm a copywriter. Iâm pretty sure artificial intelligence is going to take my job | Henry Williams The Guardian âThereâs No Such Thing as a Boring Brief, Just a Lazy Copywriterâ Little Black Book | LBBOnline In Her Own Words: Copywriter Caroline Duggan honors Shakespeareâs art The Business Journals Will copywriters now write for TV and films too? Exchange4Media I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider B2B Copywriting B2B Marketing Human Copywriting Services Trend Hunter Dentsu, Dentsu Digital, SoftBank Corp. and SB Intuitions Utilizing Generative AI to Create Compelling Japanese Copywriting ă˝ăăăăłăŻ How I Taught Myself Copywriting and Created a $974,000 Business Business Insider Itâs not your imagination. Advertising is getting worse â and it might be deliberate The Independent ChatGPT Took My Job in Copywriting. You Could Be Next. entrepreneur.com Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon - Muse by Clio Meet Rafael Meneses CanvasRebel Magazine What Piyush Pandey meant to an advertising newbie manifest-media.in Are copywriters doomed by the rise of AI? AdNews Australia COPYWRITING APPROACH TOP Agency Meet Larissa Riley CanvasRebel Magazine Can (or will) AI Replace Copywriters? Browser Media Hidden Gems: Meet Aaron Whipple of Copywriter Aaron Voyage Jacksonville Magazine Doe-Anderson Welcomes Kelsey Westbrook as Senior Copywriter Little Black Book | LBBOnline Soon To Be Automated Copywriter Commits To Existential Crisis And Adds âProficient In ChatGPTâ On Resume The Betoota Advocate The Multifaceted World of Copywriting With R/GAâs Robyn Tenenbaum Little Black Book | LBBOnline How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Leanne was working in her dream job. Then came ChatGPT The Sydney Morning Herald Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal Copywriter claims to lose job to AI after short leave. Founder called AI 'cheaper' The Economic Times 7 Companies Hiring Copywriters Built In Meet Courtney Fanning CanvasRebel Magazine Margate copywriting business scoops awards The Isle of Thanet News 4 practical ways to use generative AI for ad copywriting Search Engine Land I'm a single mom who quit social work to pursue copywriting. My business brought in 6 figures last year. Business Insider The lost art of creative copywriting in advertising The Guardian |
|
|
|
RELATED ARTICLES
On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. How Cliffhanger Paragraphs Capture Readers About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. 7 Essential Tips for Reviewing and Approving Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Are You Losing Customers Because of Typos? Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. How You Can Find Freelance Children's Writing Positions That Will Last Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. 8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. Deciding What Voice to Use in Copy You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. 5 Critical Mistakes Most Freelance Copywriters Make Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Getting Paid for Your Articles If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. Some Important Tips On Proposals And Price Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price". How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation. Headlines That Pull, Persuade and Propel! When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline. Designing for a Non-English Audience Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. How To Ethically Use A Swipe File For Your Ad Copy Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)..
|
| home | site map |
| © 2006 |