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10 Ways for Unknown Musicians to Get the Word Out
When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences? The good news: there are many, many ways. Here are ten of my favorites. 1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs. 2. Write CD or concert reviews for a local alternative (or mainstream) paper. 3. Give copies of your CD away to public radio and TV stations for their fund drive premiums. 4. Organize, publicize, and perform at charity events for your favorite causes. 5. Lead songwriting or performing workshops in the schools (these are usually paying gigs, and all the parents hear your name). Invite some of the kids to perform with you; they're sure to bring a bunch of relatives along who will pay for their tickets and maybe buy a CD. 6. Announce your gigs in every community calendar. Newspapers, magazines, radio stations, community web sites, cable TV stations--they all run event listings. Type out one paragraph that includes a tag line about what you do, such as "Sandy Songwriter, River City's 'Homegrown Bono,' will perform labor songs and love ballads at The Trombone Shop, 444 4th Street in Downtown River City, Wednesday, January 15, 7 p.m." If admission is free or there's a charity connection, say so. Include contact phone number and e-mail. 7. Find Internet discussion groups related to your cause. Whether it's immigration, voting reform, peace, safe energy, the right to choose...there will be discussion groups online. Post responses and include a "sig"--a short on-line business card. Use different sigs for different purposes. Here's one of mine (in a real e-mail, it would be single-spaced): __________________________ Shel Horowitz, mailto:shel@frugalfun.com, 800-683-WORD/413-586-2388 "I make the world INSIST on learning why YOU'RE special" News releases, brochures, newsletters, ad copy, web copy, resumes, etc. http://www.frugalmarketing.com * http://www.principledprofits.com _____________________________ 8. Set up a simple low-cost website. Include a couple of sound clips, pictures of you performing, a place for people to sign up for your fan newsletter, a link to your favorite musicians, and, of course, your tour schedule and gig availability. 9. Get exposure on other people's websites. Write CD reviews, endorse their music with a blurb, submit articles on the local music scene...and always include your contact information and a statement that encourages people to visit your site. 10. Use the letters columns. Call in to talk shows. Post messages to Web forums...in short, use every feedback tool you have to spread the word. Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (http://www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (http://www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: http://www.principledprofits.com/25000influencers.html
MORE RESOURCES: The ‘Race Against Time’ to Save Music Legends’ Decaying Tapes The New York Times Sabrina Carpenter to White House: Don’t use my music to tout ‘inhumane’ agenda - The Washington Post Sabrina Carpenter to White House: Don’t use my music to tout ‘inhumane’ agenda The Washington Post Tell us your favourite albums of 2025 The Guardian Apple Music’s Replay 2025 is here TechCrunch “Apt,” “Luther” and “Die With A Smile” Lead Apple Music’s Top Global Songs of 2025 The Hollywood Reporter Supreme Court Hears Copyright Battle Over Online Music Piracy The New York Times Efforts to block internet music piracy hit Supreme Court skepticism The Washington Post My Deezer Year 2025: The music that defined the year and a retrospective of your own musical love story Deezer Newsroom Grammys will celebrate Latin music with prime-time CBS musical special Los Angeles Times Words & Music with Marfa wmot.org MSU experts: How divisive concepts laws affect music classrooms Michigan State University Historic Heights Theater sold to owners of Chicago's Music Box Theatre Bring Me The News Sony Music Publishing Elevates Jeff Smarr MusicRow.com A Ass Pocket of Blues NUVO.net CSB and SJU music community unites for Christmas shows College of Saint Benedict and Saint John's University Udio 2.0 Could Face Consumers Reluctant to Embrace AI Music luminatedata.com URI music professor releases new album inspired by representation – Rhody Today The University of Rhode Island A joyful noise: Rounding up some holiday music offerings in and around Evanston Evanston RoundTable 11 Musical Love Letters From Artists to Their Heroes The New York Times Roundtable: What’s your favorite holiday music? dailycampus.com Clements to be inducted into Oklahoma Music Educators Association Hall of Fame Southeastern Oklahoma State University Sabrina Carpenter slams White House for using her song in 'evil and disgusting' social media video NBC News Interview: Composer Dalit Hadass Warshaw, Winner of the 2026 Azrieli Commission for Jewish Music Blogcritics Chicago’s Music Box Theatre Expands, Adding Screen and Acquiring Minnesota’s Heights Theater IndieWire Tosco Music Holiday Party Charlotte Parent Angel Du$t Premiere New Single & Music Video "DU$T" From Upcoming New Album "COLD 2 THE TOUCH" Metal Underground.com NWACC music drive fuels growth, sparks funding push, December concerts KUAF Public Radio Pittsburgh’s People of Year 2025 — Music: Danielle Mashuda and Maddy Lafferty Pittsburgh City Paper Music on the holiday horizon at MCC Meridian Star Tampa Bay’s best live music and concerts happening December 4-11 Creative Loafing Tampa Paleface Swiss Premiere New Single & Music Video "Everything Is Fine" From Upcoming New EP "The Wilted" Metal Underground.com Christian 'Mississippi soul' singer is AI. His music hit No. 1 on iTunes The Clarion-Ledger Fullerton College Breaks Ground on State-of-Art Music & Drama Complex Fullerton Observer Nominate Your 2026 Barefoot Country Music Fest Theme Ideas Now Cat Country 107.3 After 43 Years ‘Thriller’ Still Outpaces Modern Music The San Diego Voice & Viewpoint Apple Music Reveals the Top 5 Songs of 2025 — and the Internet Isn’t Letting One Detail Slide parade.com The Heavy Heavy with Laney Jones and the Spirits at The Southern Café & Music Hall 12/6 C-VILLE Weekly Drake Named Apple Music’s Most-Streamed Artist Worldwide in 2025 Ratings Game Music White House trolls Sabrina Carpenter with her own lyrics after she slams Trump admin for using her music in ICE video New York Post Blackpink’s Rose dominates Apple Music's year-end chart The Korea Herald |
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