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Music Information |
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Structure Of A Successful Music Website
Ideally each page of your website should serve a specific purpose. The main purpose of the sales page for your cd is to sell the cd. If have a page with Google Adsense, the main purpose is to generate money by to get people to click on the advertisement. If its not an important part of the process, don't load up the page with unnecessary things like animations or sounds. This will only distract visitors from achieving the task laid out for them, ie. buying your product. Below are some ideas to include in your website and the main purpose of each. 1) Main Page The main pages is a general landing page to funnel visitors to different areas of your site. Create a clear and easy navigation process linked to the other pages of your site. *If you use Javascript for navigation, place text link at the bottom. This ensures that search engines will be able to spider your site properly. You could also use this page to feature your cd, music samples and other offers. 2) Order Page(s) Create a sales letter for each item that your are selling. Tomorrow we'll go over some copywriting tips to build a successful order page. 3) Press Releases This section is where visitors can read 3rd party articles published about you, increasing your credibility and exposure. 4) Contact Information This is so people can get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know). Include as much contact information as possible, like your phone, cell, mailing address, email etc. 5) Privacy Policy Complies with privacy laws if your are collecting any of information about your customers/visitors. This also helps to build trust and people will give their information more freely. Here's a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml 6) Electronic Press Kit This is where you refer the media to easily download an information package about you. Here's some ideas on what you can include: *Biography Create a biography with pictures in .pdf format and make it available for download. You can use the Writer program contained in the free Open Office Suite http://www.openoffice.org to do this. Open then program type (or paste) in your biography and insert pictures. When your done go to File > Export As PDF. 7) Lyrics Allows fans to get more familiar with your music. Also adds content to your site which will get picked up by the search engines if it has an incoming link form your main page or somewhere else. 8) Biography On your bio page sections fans read about you and see your pictures. A sideshow of your photos sometimes adds a nice touch. 9) Concert Listings/News Keep your fans and site visitors updated with the latest news about your concerts/shows, interviews, appearances ond other topics of interest. 10) Forum A discussion forum is a great place for you to interact with your fans and street teams. An excellent free script to set up a forum is phpBB http://www.phpbb.com. 11) Blog Blogging is a good way to syndicate your artist/band news and generate traffic for your site. Search engines love this kind of stuff. Later on in the course I'll go a bit more in dept on setting up a blog. A nice fully featured blogging script is Word Press http://www.wordpress.org Make sure your each page of your site is cross browser functional, meaning it can be viewed properly by different web browser programs. Two of most popular ones are Internet Explorer and Firefox http://www.mozilla.org/products/firefox. Sometimes a site will show up perfectly in IE but will be all out of whack when viewed in Firefox, or vise versa. Have both browsers installed and check out every page. Get Your FREE 5 Day Music Marketing Course Dan Meiyers
MORE RESOURCES: The ‘Race Against Time’ to Save Music Legends’ Decaying Tapes The New York Times Sabrina Carpenter to White House: Don’t use my music to tout ‘inhumane’ agenda - The Washington Post Sabrina Carpenter to White House: Don’t use my music to tout ‘inhumane’ agenda The Washington Post Tell us your favourite albums of 2025 The Guardian Apple Music’s Replay 2025 is here TechCrunch “Apt,” “Luther” and “Die With A Smile” Lead Apple Music’s Top Global Songs of 2025 The Hollywood Reporter Supreme Court Hears Copyright Battle Over Online Music Piracy The New York Times Efforts to block internet music piracy hit Supreme Court skepticism The Washington Post My Deezer Year 2025: The music that defined the year and a retrospective of your own musical love story Deezer Newsroom Grammys will celebrate Latin music with prime-time CBS musical special Los Angeles Times Words & Music with Marfa wmot.org MSU experts: How divisive concepts laws affect music classrooms Michigan State University Historic Heights Theater sold to owners of Chicago's Music Box Theatre Bring Me The News Sony Music Publishing Elevates Jeff Smarr MusicRow.com A Ass Pocket of Blues NUVO.net CSB and SJU music community unites for Christmas shows College of Saint Benedict and Saint John's University Udio 2.0 Could Face Consumers Reluctant to Embrace AI Music luminatedata.com URI music professor releases new album inspired by representation – Rhody Today The University of Rhode Island A joyful noise: Rounding up some holiday music offerings in and around Evanston Evanston RoundTable 11 Musical Love Letters From Artists to Their Heroes The New York Times Roundtable: What’s your favorite holiday music? dailycampus.com Clements to be inducted into Oklahoma Music Educators Association Hall of Fame Southeastern Oklahoma State University Sabrina Carpenter slams White House for using her song in 'evil and disgusting' social media video NBC News Interview: Composer Dalit Hadass Warshaw, Winner of the 2026 Azrieli Commission for Jewish Music Blogcritics Chicago’s Music Box Theatre Expands, Adding Screen and Acquiring Minnesota’s Heights Theater IndieWire Tosco Music Holiday Party Charlotte Parent Angel Du$t Premiere New Single & Music Video "DU$T" From Upcoming New Album "COLD 2 THE TOUCH" Metal Underground.com NWACC music drive fuels growth, sparks funding push, December concerts KUAF Public Radio Pittsburgh’s People of Year 2025 — Music: Danielle Mashuda and Maddy Lafferty Pittsburgh City Paper Music on the holiday horizon at MCC Meridian Star Tampa Bay’s best live music and concerts happening December 4-11 Creative Loafing Tampa Paleface Swiss Premiere New Single & Music Video "Everything Is Fine" From Upcoming New EP "The Wilted" Metal Underground.com Christian 'Mississippi soul' singer is AI. His music hit No. 1 on iTunes The Clarion-Ledger Fullerton College Breaks Ground on State-of-Art Music & Drama Complex Fullerton Observer Nominate Your 2026 Barefoot Country Music Fest Theme Ideas Now Cat Country 107.3 After 43 Years ‘Thriller’ Still Outpaces Modern Music The San Diego Voice & Viewpoint Apple Music Reveals the Top 5 Songs of 2025 — and the Internet Isn’t Letting One Detail Slide parade.com The Heavy Heavy with Laney Jones and the Spirits at The Southern Café & Music Hall 12/6 C-VILLE Weekly Drake Named Apple Music’s Most-Streamed Artist Worldwide in 2025 Ratings Game Music White House trolls Sabrina Carpenter with her own lyrics after she slams Trump admin for using her music in ICE video New York Post Blackpink’s Rose dominates Apple Music's year-end chart The Korea Herald |
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