| |
| |
|
|
Public Speaking Information |
|
|
|
For Speakers: Ten Tips on How to Increase Your Fees
One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services. 1. Change the title. Previously referred as a FEE SCHEDULE. These two words have gathered a quiet negative energy over the years. In order to make your fees more attractive, change the name. This energizes your attractiveness and shows how you are different. Here are a few noun substitutes to spark your brainstorming. Schedule: Menu, catalog, list. Example Fee Menu, Fee Catalog, Fee List. Fee: Compensation, cost, rate. Examples: Compensation Menu, compensation catalog, compensation list, cost menu, cost catalog, cost list, rate menu, rate catalog, rate list. 2. Include your photo at the top of your schedule 3. At the top also include an expiration line: Example: "These fees are good for programs booked before _____date (or expire on ____)." Expire your schedule frequently to allow for increases. Ninety days is the normal expiration period. 4. We have found that selling time is the easiest way for independent professionals to offer their services. People understand this way of thinking because many jobs pay by the hour. You don't want to get involved with tracking minutes and seconds. You can do this by quoting your hourly rate in this manner: Up to 1 hour $____. Up to 2 hours $____. Up to 3 hours (or 1/2 day) $____. Up to 6 hours (or full day) $____. 5. Be sure to list all your time or product packages. List any additional or possible programs for the same events. Examples: Managers Meetings, Spouse Program, additional breakouts, vendor education for trade shows at the event. List any document customization fees and recording rights. 6. If you work with meeting planners and bureaus, enlist their experience and suggestions. Let them review and provide you with feedback on your schedule. They know the market and continually compare speakers' schedules. 7. Create a PDF file for e-mailing your schedule. Or create a complete marketing package that includes your fee schedule and turn into a pdf file. 8. When presenting your services to a meeting planner, visualize that person looking at a giant chart on the wall which lists all the different times and programs planned at their event, but that are not yet scheduled. Ask the meeting planner if he or she has any unfilled time slots available on the day you are scheduled. Then suggest a second program for managers or the sales team. This helps them because they have to book less speakers, cuts their planning time considerably, and usually saves money on travel expenses and hotel rooms. 9. Meeting planners discourage back-of-the-room sales because they do not want you to use "paid" time to push those materials. Instead, sell them separately through their educational materials budget. Add your educational materials to your schedule (books, workbooks, audio programs, subscriptions) with any quantity discounts (10-15%). Include special "program only" package opportunities as well. Place these in the center of your schedule. List shipping separately in a footnote. 10. Speakers are now asking for a flat fee for their travel expenses. This provides flexibility for the speaker and saves the meeting planner time. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Public-Speaking - Google News |
|
|
|
RELATED ARTICLES
Lose Stagefright Over Your Lunch Hour While teaching a two-day Speaking Confidence program to a group of 25 government secretaries, I wanted to give them practice using their personal experience to help others. So I gave them a simple assignment to ponder over their lunch hour: Think of a lesson they'd learned in life and share that lesson with the group when they came back. SOS - Goal Setting .. How to Answer Questions Your Audience Will Ask In elementary school, most of us asked questions which were for purely informational purposes. A raise of the hand usually got the attention of the teacher and the question was treated matter-of-factly. The Best Practical Tips for Overcoming Stage Fright As one who does some speech coaching, I have heard all of the crazy ideas on how to conquer stage fright, but I think in more basic ideas. Actually, just a few. How To Handle Audience Questions Effectively For some reason, the prospect of having to answer audience questions fills many presenters with dread and fear. Looking at it in a positive way however, it's an ideal opportunity for you to satisfy the audience further, and you can continue to drive your main points home adding emphasis to your talk. Start Conversations as Easily as You Start a Car Starting a car is easy. Put the key in, turn it, and the car starts. A Quick Tip for Delivering a Great Speech Does speaking in public leave you tongue-tied? Do you stumble over your words? Do you want to learn how to speak more eloquently in front of a crowed?Here's a simple tip for getting started: Talk about something that you're passionate about.Have you ever noticed how people sound more eloquent when they're talking about something that's dear to their heart? They speak more fluidly, and they're less likely to grasp for the right words. Will Speak for Food - Using Free Speeches to Attract Customers If you want to get in front of prospective customers, and be viewed as an expert in your industry, become a speaker. Being at the front of the room gives you credibility. Speech Writing Secrets Of President Bill Clinton Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. Public Speaking for Scaredy Cats Business communications researchers have studied the phenomenon of stage fright experienced by would-be public speakers. Let me summarize most of the findings in very down-to-earth terms: Most people would rather die than stand up before an audience and deliver a speech. To Insure Success in Speaking: Anticipate We all know that to be a careful driver on the highways, we need always to anticipate. When we see brake lights ahead, we anticipate some traffic problem and slow down. The Top 5 Public Speaking Questions Answered There are a number of questions that we consistently get asked in relation to public speaking and presentations. Here are a few of the most common questions, along with our answers:1. Giving Your Audience Great Benefits What benefit do you provide the audience?People should listen to you because you have an important message that will help them to improve their business or personal lives. They are there for no other reason. Public Speaking:10 Simple Steps to Confident Speaking 1.Preparation The most important step in public speaking is preparation. How To Write Powerful Presentations, Speeches And Talks Most of us get nervous about making a speech, whether it's to 2000 convention delegates or a PTA meeting at our child's school. Often, though, people find that's the worst part of the whole process - the anticipation. Boost Your Confidence, Credibility, and Career There's one skill you can develop that will boost your confidence, credibility and career. It's public speaking. Public Speaking - How to Make Your Next Speech Count Along with the opening two minutes of a speech, the final part of a speech, known as a 'closer' is equally important. Research shows most people remember the closing remarks most. Speech Tips - Ten Things to Remember When Accepting an Award Many people are recognised for their work, industry, sporting or community achievements.The giving of awards by associations, businesses and groups helps recognise achievers and excellence. Five Tired, Worn Out Speaking Cliches The subject of public speaking is riddled with tired, worn out cliches we ought to throw out. Here are a few to let go of:1. Top 7 Steps to Better Public Speaking Whether you want to be a part time, full time or BIG time speaker you must speak, speak, speak. At first, deliver 25-30 minute free talks to service clubs and community organizations.
|
| home | site map |
| © 2006 |