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Copywriting Information |
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"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Look at these examples to see what I mean: Before Great Top for Hot Summer Days When it's hot outside, this top will help keep you cool. Made of cool nylon, you'll love how it sheds moisture. Available in four pastel colors. After Perfect Tank Top for Hot Summer Days When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you'll love how it sheds moisture. Available in four spring-fresh colors. See the difference? The latter paints a more vivid picture of the tank top than the former. Try this? Before The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level - and dress your home for any occasion. After The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level - and exceptionally dress your home for any occasion. What's the difference? Why are the "afters" so much more powerful than the "befores"? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren't the answer. You need Super Adjectives to entice your readers. For example, instead of just "cool nylon," we say "breathable nylon." The colors aren't just "pastel colors," they are "spring-fresh" colors. When you read that, you begin to envision what the colors look like. They aren't deep, dark colors. They are delicate shades found during the springtime. Instead of saying "a unique selection," we said "a distinctive selection." Rather than "quality craftsmanship," it's "expert craftsmanship." Not just "dependable performance," but "whisper-quiet performance." Where do you find these Super Adjectives? They are all over the place! Here's a short list. You can also visit free sites like http://www.thesaurus.com for more. Adjectives vs. Super Adjectives
Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales. Karon Thackston © 2004 About The Author Tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available. IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit Learn Copywriting today for the widest collection of the most popular copywriting resources available.
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Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives campaignasia.com Copywriting Lessons from Poets, Playwrights and Novelists LBB - Little Black Book Dubai man recalls earning ₹60,000 in Mumbai in 2004, says copywriter pay barely changed in 22 years | Trending Hindustan Times ‘Went from ₹2 lakh a month to ₹40,000 salary’: Copywriter blames AI for career downfall | Trending Hindustan Times I Doubled My Income to $250,000 by Getting a Big Tech Recruiting Job Business Insider Campaign’s Creative Faces to Watch 2026 – Ahmed Mohammed, Copywriter – Arabic, LEO Campaign Middle East I Went From Scrubbing Toilets to Making $17,000 a Month Copywriting Business Insider Meet Nicole Brena | Personal Wellness Copywriter SHOUTOUT ATLANTA How Copywriter Ali Alshehri Sharpens His Creative Capacities LBB - Little Black Book 5 Minutes with… Michelle Lamont LBB - Little Black Book Meet Courtney Fanning CanvasRebel Magazine Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand Marketing Edge Meet Leah Stine | VA turned Copywriter SHOUTOUT MIAMI Meet Kelsey Formost of Magic Words Copywriting in West Hollywood Voyage LA Magazine Automatic product copywriting for eâ€commerce - Zou - 2023 - AI Magazine Wiley Online Library WA creative Lachy Banton departs The Brand Agency for in-house Brand Copywriter role at Sea to Summit Campaign Brief 'Uncomfortable truth': Dubai ad exec says Mumbai copywriters still earn Rs 60k, same as 22 years ago Moneycontrol.com How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider Copywriter: Website copy refresh and tone of voice development Arts Council of Wales Vale Neil French, Asia's godfather of advertising, passes away at 81 campaignasia.com Meet Dayana Aleksandrova Bold Journey Magazine Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal Community Highlights: Meet Krista Walsh Voyage LA Magazine I made $1 million last year by creating online copywriting courses. 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