| |
| |
|
|
Copywriting Information |
|
|
|
"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Look at these examples to see what I mean: Before Great Top for Hot Summer Days When it's hot outside, this top will help keep you cool. Made of cool nylon, you'll love how it sheds moisture. Available in four pastel colors. After Perfect Tank Top for Hot Summer Days When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you'll love how it sheds moisture. Available in four spring-fresh colors. See the difference? The latter paints a more vivid picture of the tank top than the former. Try this? Before The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level - and dress your home for any occasion. After The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level - and exceptionally dress your home for any occasion. What's the difference? Why are the "afters" so much more powerful than the "befores"? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren't the answer. You need Super Adjectives to entice your readers. For example, instead of just "cool nylon," we say "breathable nylon." The colors aren't just "pastel colors," they are "spring-fresh" colors. When you read that, you begin to envision what the colors look like. They aren't deep, dark colors. They are delicate shades found during the springtime. Instead of saying "a unique selection," we said "a distinctive selection." Rather than "quality craftsmanship," it's "expert craftsmanship." Not just "dependable performance," but "whisper-quiet performance." Where do you find these Super Adjectives? They are all over the place! Here's a short list. You can also visit free sites like http://www.thesaurus.com for more. Adjectives vs. Super Adjectives
Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales. Karon Thackston © 2004 About The Author Tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available. IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit Learn Copywriting today for the widest collection of the most popular copywriting resources available.
MORE RESOURCES: "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com Why copywriting is the new superpower in 2026 Search Engine Land The Perennial Predicament of the Artist with an Office Job The New Yorker Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline Best AI Copywriting Tools for Marketers & Creators Analytics Insight Help! Itâs the First Trump Presidency and This Poetâs Life Is Spiraling. The New York Times Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in sneakers Campaign Asia The Copywriter Book Marks Kicker Vet Launches 12V Digital Marketing Agency CEoutlook.com Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline Google Ads copywriting with AI: Getting the prompt right Search Engine Land SEO copywriting in 2025: 5 pillars for ranking and relevance Search Engine Land Why 2026 Is the Golden Year for Copywriters vocal.media How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis World Creative Rankings 2026: Serviceplanâs Javier Granados named most-awarded copywriter The Drum FiscalNote urges proactive campaign copywriting to streamline response to breaking news Traders Union Meet Gabrielle Eloy | Copywriter & Creative Strategist shoutout atlanta Meet Eva Lopez | Copywriter SHOUTOUT LA Tristin Vaccaro, Mission 500 and Vaccaro Copywriting: Best Advice Security Sales & Integration Will AI make copywriters extinct? dentsu.co.jp 7 Best AI Copywriting Tools To Boost Your Sales Undetectable AI Meet Yula Ryoo | Copywriter shoutout atlanta Dentsu, Dentsu Digital, SoftBank Corp., and SB Intuitions Launch Joint Research on Generative AI Specialized in Japanese Copywriting ăœăăăăłăŻ âLitâ Lessons for Copywriting Little Black Book | LBBOnline The copywriterâs new brief EdexLive QA/ Copywriter - South Africa - Johannesburg Bizcommunity Iâm a copywriter. Iâm pretty sure artificial intelligence is going to take my job - The Guardian How Copywriter Ali Alshehri Sharpens His Creative Capacities Little Black Book | LBBOnline How I Taught Myself Copywriting and Created a $974,000 Business Business Insider Will copywriters now write for TV and films too? Exchange4Media Dentsu, Dentsu Digital, SoftBank Corp. and SB Intuitions Utilizing Generative AI to Create Compelling Japanese Copywriting ăœăăăăłăŻ In Her Own Words: Copywriter Caroline Duggan honors Shakespeareâs art The Business Journals Creative Minds: The copywriter who turned a cookware brief into a tribute to street chefs Campaign Asia Itâs not your imagination. Advertising is getting worse â and it might be deliberate The Independent AdSchool Copywriting returns with revamped course led by ATime&Place's Charles Baylis and Anthologie's Josh Edge Campaign Brief Is Copywriting Really a Skill?. âYouâre not really a writer then; you⊠| by Michael Stover DataDrivenInvestor What Piyush Pandey meant to an advertising newbie manifest-media.in Hidden Gems: Meet Aaron Whipple of Copywriter Aaron Voyage Jacksonville Magazine Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon - Muse by Clio 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider âThereâs No Such Thing as a Boring Brief, Just a Lazy Copywriterâ Little Black Book | LBBOnline Meet Nicole Brena | Personal Wellness Copywriter shoutout atlanta How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider Margate copywriting business scoops awards The Isle of Thanet News Soon To Be Automated Copywriter Commits To Existential Crisis And Adds âProficient In ChatGPTâ On Resume The Betoota Advocate Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Employee rejected for a Copywriter role, but the rejection email went viral and filled his heart The Economic Times Can (or will) AI Replace Copywriters? Browser Media I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider I'm a single mom who quit social work to pursue copywriting. My business brought in 6 figures last year. Business Insider Meet Julia Angel | Copywriter shoutout miami |
|
|
|
RELATED ARTICLES
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. How To Personalize Your Headlines For Increased Profits! Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) 1. Address your reader as a friend, not as "Friend. 10 Tips for Writing Web Copy One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling. Magic Words That Sell and What Words to Avoid We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point! I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice. "Super Adjectives" Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. 8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. Creative Copywriting? There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. Pulling Sales with Your Ad Copy One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. The Secret to Drilling Down Deep in Your Target Market Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off). Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading. Custom Writing Services: Market Overview Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based. How To Find A Copywriting School Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Kick-Start Your Juices Listen, consider this scenario.You have a deadline to honour. Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This! Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need.
|
| home | site map |
| © 2006 |