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Copywriting Information |
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"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Look at these examples to see what I mean: Before Great Top for Hot Summer Days When it's hot outside, this top will help keep you cool. Made of cool nylon, you'll love how it sheds moisture. Available in four pastel colors. After Perfect Tank Top for Hot Summer Days When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you'll love how it sheds moisture. Available in four spring-fresh colors. See the difference? The latter paints a more vivid picture of the tank top than the former. Try this? Before The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level - and dress your home for any occasion. After The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level - and exceptionally dress your home for any occasion. What's the difference? Why are the "afters" so much more powerful than the "befores"? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren't the answer. You need Super Adjectives to entice your readers. For example, instead of just "cool nylon," we say "breathable nylon." The colors aren't just "pastel colors," they are "spring-fresh" colors. When you read that, you begin to envision what the colors look like. They aren't deep, dark colors. They are delicate shades found during the springtime. Instead of saying "a unique selection," we said "a distinctive selection." Rather than "quality craftsmanship," it's "expert craftsmanship." Not just "dependable performance," but "whisper-quiet performance." Where do you find these Super Adjectives? They are all over the place! Here's a short list. You can also visit free sites like http://www.thesaurus.com for more. Adjectives vs. Super Adjectives
Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales. Karon Thackston © 2004 About The Author Tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available. IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Tired of endlessly searching the 'Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit Learn Copywriting today for the widest collection of the most popular copywriting resources available.
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The New York Times âI went from âč2 lakh to âč40,000 a monthâ: Copywriter claims AI cost him his high-paying career timesofindia.indiatimes.com Anthropic is hiring a copywriter and paying up to $320K Business Insider Africa Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline How Rafter Manguiat Went From Philippine Countryside Bubble to âHackingâ Cannes Little Black Book | LBBOnline Making the case for the (human) copywriter prmoment.com Creative Minds: From the Senate to adland, Jonel Revistual detoured his way to copywriting Campaign Asia Creative Minds: Sophie Harper once hid her creative side, until she realised copywriting was poetry with a pay cheque Campaign Asia âWent from âč2 lakh a month to âč40,000 salaryâ: Copywriter blames AI for career downfall | Trending Hindustan Times I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. 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Iâm pretty sure artificial intelligence is going to take my job - The Guardian Inspiring Conversations with Jenny Roth of Jenny Roth Copywriting CanvasRebel Magazine TOP 100 CONTENT MARKETING WRITERS: FREELANCE COPYWRITING â ONLINE, PRINT, WEB & MORE futuristsspeakers.com 'Downfall of a lifetime': Copywriter who once earned Rs 2 lakh a month now makes just Rs 40,000 Moneycontrol.com 5 Minutes with⊠Michelle Lamont Little Black Book | LBBOnline Is Copywriting Really a Skill?. âYouâre not really a writer then; you⊠| by Michael Stover DataDrivenInvestor I Lost My Job to ChatGPT and Was Made Obsolete Business Insider How I Taught Myself Copywriting and Created a $974,000 Business Business Insider Dubai man recalls earning âč60,000 in Mumbai in 2004, says copywriter pay barely changed in 22 years | Trending Hindustan Times How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com How To Write Landing Page Copy: 7 Tips (2025) shopify.com How Copywriter Ali Alshehri Sharpens His Creative Capacities Little Black Book | LBBOnline âFabulously wrongâ: Dubai ad exec says Mumbai copywriter salaries have barely changed since 2004 Storyboard18 I Doubled My Income to $250,000 by Getting a Big Tech Recruiting Job Business Insider Meet Nicole Brena | Personal Wellness Copywriter SHOUTOUT ATLANTA I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider 'Uncomfortable truth': Dubai ad exec says Mumbai copywriters still earn Rs 60k, same as 22 years ago Moneycontrol.com AdSchool Copywriting returns with revamped course led by Josh Edge and Charles Baylis Campaign Brief WA How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives Campaign Asia I Went From Scrubbing Toilets to Making $17,000 a Month Copywriting Business Insider Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline Meet Courtney Fanning CanvasRebel Magazine Meet Kelsey Formost of Magic Words Copywriting in West Hollywood Voyage LA Magazine âLazy Studentâ to Loeries Young Creative of the Year: Geir Wilsonâs âBaptism of Fireâ Little Black Book | LBBOnline WA creative Lachy Banton departs The Brand Agency for in-house Brand Copywriter role at Sea to Summit Campaign Brief Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Meet Dayana Aleksandrova Bold Journey Magazine Charlotte Moore PhotoBook Magazine I made $1 million last year by creating online copywriting courses. Here's my advice on how to monetize your talents. Business Insider Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal Meet Julia Angel | Copywriter SHOUTOUT MIAMI Automatic product copywriting for eâcommerce - Zou - 2023 - AI Magazine Wiley Online Library Community Highlights: Meet Krista Walsh Voyage LA Magazine Meet Anna Bratton | Copywriter SHOUTOUT ATLANTA The lost art of creative copywriting in advertising The Guardian Meet Larissa Riley CanvasRebel Magazine 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com In Her Own Words: Copywriter Caroline Duggan honors Shakespeareâs art The Business Journals |
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