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Copywriting Information |
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Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms. The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today". And yes, there are a few companies out there that feel this is the most useful way to describe their services. To broaden my search, I tried: "Tomorrow's * Today". Here is a small sample of what I found. Tomorrow's Technology Today Tomorrow's Market Today Tomorrow's Sounds Today Tomorrow's News Today Tomorrow's Computing today Tomorrow's Superstars Today Tomorrow's Consumer Today Is there a problem here? Of course there is. Each of these sites, as well as being satisfied with using a truly awful cliché, is failing to serve the needs of its visitors. When a person comes to your site for the very first time, they are looking for a fast and simple way to find out whether your site can give them what they're looking for. Remember, in most cases the majority of new visitors arrive through search engines. They have a task in mind. There is something they are looking for. Does a copy line on the first screen of your homepage help visitors quickly determine whether your site can help them? Saying 'Tomorrow's Widgets Today' doesn't do it. Here are three examples of copy lines that really do help the visitor conclude that he or she is in the right place: Meetup.com - Meetup organizes local interest groups WebEx.com - Web Conferencing, Video Conferencing and Online Meeting Services GoToMyPC.com - Access and Control Your PC from Anywhere In all these examples the site writers have chosen to write a very clear, simple message that tells the first-time visitor what he or she can expect from the site. Nothing fancy. No award-winning copywriting. Just simple text that communicates clearly. And yes, much more useful to the reader than some tired cliché that helps not one little bit, and makes your company look ridiculous at the same time. Let people know what they can expect from your site. Keep the text simple. And avoid clichés. Always. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: Claude AI for copywriting examples Blockchain Council "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com From Recognised at Clio Awards for Professional Council of Surveying Campaign Little Black Book | LBBOnline Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand Marketing Edge Why copywriting is the new superpower in 2026 Search Engine Land Consider a Career in Copywriting Careers Portal The Perennial Predicament of the Artist with an Office Job The New Yorker Copywriters Produce Misinformation That LLMs Amplify Let's Data Science Creative Minds: From the Senate to adland, Jonel Revistual detoured his way to copywriting Campaign Asia Help! Itâs the First Trump Presidency and This Poetâs Life Is Spiraling. The New York Times Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline Why 2026 Is the Golden Year for Copywriters vocal.media World Creative Rankings 2026: Serviceplanâs Javier Granados named most-awarded copywriter The Drum Tristin Vaccaro, Mission 500 and Vaccaro Copywriting: Best Advice Security Sales & Integration Creative Minds: Sophie Harper once hid her creative side, until she realised copywriting was poetry with a pay cheque Campaign Asia âThe Copywriterâ author Daniel Poppick composed text for a queen Orange County Register How to Become a Copywriter in 2026: A Beginner's Roadmap Simplilearn.com How Copywriter Ali Alshehri Sharpens His Creative Capacities Little Black Book | LBBOnline 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com How to Become a Copywriter | SNHU Southern New Hampshire University Iâm a copywriter. Iâm pretty sure artificial intelligence is going to take my job | Henry Williams The Guardian ChatGPT Took My Job in Copywriting. You Could Be Next. entrepreneur.com How I Taught Myself Copywriting and Created a $974,000 Business Business Insider How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis The 10 best AI copywriting tools (free and paid!) in 2025 Hootsuite Blog Will AI make copywriters obsolete? é»éć ± Google Ads copywriting with AI: Getting the prompt right Search Engine Land Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline SEO copywriting in 2025: 5 pillars for ranking and relevance Search Engine Land Meet Nicole Brena | Personal Wellness Copywriter SHOUTOUT ATLANTA How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider In Her Own Words: Copywriter Caroline Duggan honors Shakespeareâs art The Business Journals Will AI make copywriters extinct? dentsu.co.jp Meet Gabrielle Eloy | Copywriter & Creative Strategist SHOUTOUT ATLANTA Charlotte Moore PhotoBook Magazine Meet Mikayla Taylor | Copywriter for Women Entrepreneurs SHOUTOUT ATLANTA Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider Meet Bianca Heath: Copywriter SHOUTOUT ATLANTA Meet Raeah Carroll | Copywriter & Copy Coach SHOUTOUT LA Meet Julia Angel | Copywriter SHOUTOUT MIAMI I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Meet Anna Bratton | Copywriter SHOUTOUT ATLANTA The Multifaceted World of Copywriting With R/GAâs Robyn Tenenbaum Little Black Book | LBBOnline I'm AICO, the AI copywriter. é»éć ± How AI Copywriters Are Changing SEO future.com Dentsu, Dentsu Digital, SoftBank Corp., and SB Intuitions Launch Joint Research on Generative AI Specialized in Japanese Copywriting ăœăăăăłăŻ Copywriting Services Market to reach $42.22 Billion by GlobeNewswire EXCLUSIVE: John Davenportâs next creative mission âą Copywriting â last line standing âą Thu 09 Oct 2025 MarkLives.com Can (or will) AI Replace Copywriters? Browser Media Meet Alise Crittendon | Copywriter & Digital Content Creator SHOUTOUT ATLANTA Journalism alumnus pursues copywriting in New York City University of Nevada, Reno A millennial who left the corporate world and scaled a 7-figure copywriting business explains how she did it Business Insider Meet Kelli Cross: Lettering Artist | Copywriter | Encourager SHOUTOUT ATLANTA Should You Hire a Copywriter? Architectural Digest |
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