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Copywriting Information |
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Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms. The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today". And yes, there are a few companies out there that feel this is the most useful way to describe their services. To broaden my search, I tried: "Tomorrow's * Today". Here is a small sample of what I found. Tomorrow's Technology Today Tomorrow's Market Today Tomorrow's Sounds Today Tomorrow's News Today Tomorrow's Computing today Tomorrow's Superstars Today Tomorrow's Consumer Today Is there a problem here? Of course there is. Each of these sites, as well as being satisfied with using a truly awful cliché, is failing to serve the needs of its visitors. When a person comes to your site for the very first time, they are looking for a fast and simple way to find out whether your site can give them what they're looking for. Remember, in most cases the majority of new visitors arrive through search engines. They have a task in mind. There is something they are looking for. Does a copy line on the first screen of your homepage help visitors quickly determine whether your site can help them? Saying 'Tomorrow's Widgets Today' doesn't do it. Here are three examples of copy lines that really do help the visitor conclude that he or she is in the right place: Meetup.com - Meetup organizes local interest groups WebEx.com - Web Conferencing, Video Conferencing and Online Meeting Services GoToMyPC.com - Access and Control Your PC from Anywhere In all these examples the site writers have chosen to write a very clear, simple message that tells the first-time visitor what he or she can expect from the site. Nothing fancy. No award-winning copywriting. Just simple text that communicates clearly. And yes, much more useful to the reader than some tired cliché that helps not one little bit, and makes your company look ridiculous at the same time. Let people know what they can expect from your site. Keep the text simple. And avoid clichés. Always. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: Vikki Ross on Finding Your Voice — LBB LBB - Little Black Book "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com Copywriter Grades AI Content at 95% Practical Ecommerce AI Is Coming for Marketing Copywriters The University of Chicago Booth School of Business TOP 20 AI VS HUMAN COPYWRITER PERFORMANCE STATISTICS 2026 THAT EXPOSE SHOCKING CONTENT RESULTS Amra & Elma AI for copywriting Latest Version for Android vnua.edu.vn SimpleCopywriter Founder Emre Yılmaz Outlines Editorial Approach to AI-Assisted Copywriting USA Today Write now: The lost art of copywriting Campaign UK Anthropic is hiring a copywriter and paying up to $320K Business Insider Africa Doom Spiral: Is AI Creating a Copywriting Feedback Loop? LBB - Little Black Book How Rafter Manguiat Went From Philippine Countryside Bubble to ‘Hacking’ Cannes — LBB LBB - Little Black Book How to Become a Copywriter | SNHU Southern New Hampshire University Making the case for the (human) copywriter prmoment.com Despite Moments of Wit and Ingenuity, ‘The Copywriter’ Is a Tough Read highbrowmagazine.com Anthropic Just Listed A Copywriter Job Paying Up To $320K Briefs Finance World Creative Rankings 2026: Serviceplan’s Javier Granados named most-awarded copywriter The Drum Alex Cattoni raises the question of whether marketing should attract or filter - media-marketing.com Alex Cattoni raises the question of whether marketing should attract or filter media-marketing.com One of the world’s most influential copywriters Alex Cattoni is to speak at Dani komunikacija in Rovinj media-marketing.com The Agency That Fired Its Junior Copywriters and Hired a Prompt Engineer Instead Drift Travel Magazine Creative Minds: From the Senate to adland, Jonel Revistual detoured his way to copywriting Campaign Asia I’m a copywriter. I’m pretty sure artificial intelligence is going to take my job | Henry Williams The Guardian I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider TOP 100 CONTENT MARKETING WRITERS: FREELANCE COPYWRITING – ONLINE, PRINT, WEB & MORE futuristsspeakers.com Is Copywriting Really a Skill?. “You’re not really a writer then; you… | by Michael Stover DataDrivenInvestor I Lost My Job to ChatGPT and Was Made Obsolete Business Insider ‘I went from ₹2 lakh to ₹40,000 a month’: Copywriter claims AI cost him his high-paying career The Times of India How to Become a Copywriter in 2026: A Beginner's Roadmap Simplilearn.com phind copywriting Free Download for Android vnua.edu.vn How I Taught Myself Copywriting and Created a $974,000 Business Business Insider Creative Minds: Sophie Harper once hid her creative side, until she realised copywriting was poetry with a pay cheque Campaign Asia How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider Meet Sarah Turner: Copywriter & Copywriting Mentor shoutoutla.com gemma copywriting APK Installation Package vnua.edu.vn I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives Campaign Asia Copywriting Lessons from Poets, Playwrights and Novelists LBB - Little Black Book Dubai man recalls earning ₹60,000 in Mumbai in 2004, says copywriter pay barely changed in 22 years | Trending Hindustan Times Campaign’s Creative Faces to Watch 2026 – Ahmed Mohammed, Copywriter – Arabic, LEO campaignme.com I Doubled My Income to $250,000 by Getting a Big Tech Recruiting Job Business Insider ‘Went from ₹2 lakh a month to ₹40,000 salary’: Copywriter blames AI for career downfall | Trending Hindustan Times I Went From Scrubbing Toilets to Making $17,000 a Month Copywriting Business Insider Meet Nicole Brena | Personal Wellness Copywriter shoutoutatlanta.com How Copywriter Ali Alshehri Sharpens His Creative Capacities LBB - Little Black Book 5 Minutes with… Michelle Lamont LBB - Little Black Book Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand Marketing Edge Meet Courtney Fanning canvasrebel.com Meet Leah Stine | VA turned Copywriter SHOUTOUT MIAMI Meet Kelsey Formost of Magic Words Copywriting in West Hollywood Voyage LA Magazine Automatic product copywriting for eâ€commerce - Zou - 2023 - AI Magazine Wiley Online Library WA creative Lachy Banton departs The Brand Agency for in-house Brand Copywriter role at Sea to Summit Campaign Brief 'Uncomfortable truth': Dubai ad exec says Mumbai copywriters still earn Rs 60k, same as 22 years ago Moneycontrol.com Meet Raeah Carroll | Copywriter & Copy Coach shoutoutla.com How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider Copywriter: Website copy refresh and tone of voice development Arts Council of Wales Meet Dayana Aleksandrova Bold Journey Magazine Meet Corey Staley: Social Content Creator & Copywriter shoutoutla.com Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal Community Highlights: Meet Krista Walsh Voyage LA Magazine Meet Heather Martin canvasrebel.com I made $1 million last year by creating online copywriting courses. Here's my advice on how to monetize your talents. Business Insider Meet Arianna Smith canvasrebel.com Interview with Sara Rosinksy, Crackerjack Copywriter creativepro.com Charlotte Moore PhotoBook Magazine |
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