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Copywriting Information |
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Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally. So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sized drill today is to separate out the features from the benefits. So let's do an exercise. Before you write a single word of copy you must define your product or service using features and benefits if you want to really connect with your reader. (When I'm trying to get my features and benefits to poke their heads out, I like to write by hand. I think there's a connection between the brain and handwriting.) So we're on the same page, here are the definitions of each.
Now schedule 15 minutes of uninterrupted time to play and let's go! It's no secret. The amount of money you make with marketing comes down to how well you craft your words. It's the most valuable skill you can learn for making money online. But not everyone wants to be a copywriter. So I wanted to create a program that makes writing fun and effortless for entrepreneurs and copywriters alike. That's how the Red Hot Copywriting Bootcamp was launched. Recruits who have gone through it agree - the Bootcamp is the roadmap to a copywriting goldmine. You learn a proven process for writing copy FAST that improves your bottom line. Sure there are other ways to get there, but we get it done in 4 weeks flat (plus 2 weeks of follow up critiques). Face it, if you're in business you're also a marketer. And all marketers know it's the words that sell. So where do you grab this Field Guide for more copywriting exercises? Sorry. Only recruits of my Bootcamp can get it for now. So sign up today before the next session is full. It will be one of the best business decisions you've ever made. Red Hot Copywriting Bootcamp ABOUT THE AUTHOR: International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.
MORE RESOURCES: Why copywriting is the new superpower in 2026 Search Engine Land "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com The 10 best AI copywriting tools (free and paid!) in 2025 Hootsuite Blog Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline I Doubled My Income to $250,000 by Getting a Big Tech Recruiting Job Business Insider Google Ads copywriting with AI: Getting the prompt right Search Engine Land Why 2026 Is the Golden Year for Copywriters vocal.media 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis SEO copywriting in 2025: 6 pillars for ranking and relevance Search Engine Land 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com How to Become a Copywriter in 2026: A Beginner's Roadmap Simplilearn.com Josh Edge and Charles Baylis Revamp ACA’s Copywriting Course for AI Era Little Black Book | LBBOnline Turn Your Purpose Into Profit: 30% More Engagement Through Creative Marketing - Akron Beacon Journal Turn Your Purpose Into Profit: 30% More Engagement Through Creative Marketing Akron Beacon Journal ‘Lit’ Lessons for Copywriting Little Black Book | LBBOnline 7 Best AI Copywriting Tools To Boost Your Sales Undetectable AI Copywriter Seeking Work-Life Balance Through Staffing Named 2026 National Staffing Employee of the Year PR Newswire Will AI make copywriters extinct? dentsu.co.jp Tristin Vaccaro, Mission 500 and Vaccaro Copywriting: Best Advice Security Sales & Integration So you want to be a copywriter adobo Magazine Can AI replace copywriters? The future of AI in content writing Techpoint Africa How to Become a Copywriter | SNHU Southern New Hampshire University I’m a copywriter. I’m pretty sure artificial intelligence is going to take my job | Henry Williams The Guardian “There’s No Such Thing as a Boring Brief, Just a Lazy Copywriter” Little Black Book | LBBOnline In Her Own Words: Copywriter Caroline Duggan honors Shakespeare’s art The Business Journals Will copywriters now write for TV and films too? Exchange4Media I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider B2B Copywriting B2B Marketing Human Copywriting Services Trend Hunter How I Taught Myself Copywriting and Created a $974,000 Business Business Insider It’s not your imagination. Advertising is getting worse – and it might be deliberate The Independent ChatGPT Took My Job in Copywriting. You Could Be Next. entrepreneur.com Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon - Muse by Clio Meet Rafael Meneses CanvasRebel Magazine What Piyush Pandey meant to an advertising newbie manifest-media.in Are copywriters doomed by the rise of AI? AdNews Australia COPYWRITING APPROACH TOP Agency Meet Larissa Riley CanvasRebel Magazine Can (or will) AI Replace Copywriters? Browser Media Hidden Gems: Meet Aaron Whipple of Copywriter Aaron Voyage Jacksonville Magazine Doe-Anderson Welcomes Kelsey Westbrook as Senior Copywriter Little Black Book | LBBOnline Soon To Be Automated Copywriter Commits To Existential Crisis And Adds ‘Proficient In ChatGPT’ On Resume The Betoota Advocate The Multifaceted World of Copywriting With R/GA’s Robyn Tenenbaum Little Black Book | LBBOnline How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Leanne was working in her dream job. Then came ChatGPT The Sydney Morning Herald Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal Copywriter claims to lose job to AI after short leave. Founder called AI 'cheaper' The Economic Times 7 Companies Hiring Copywriters Built In Meet Courtney Fanning CanvasRebel Magazine Margate copywriting business scoops awards The Isle of Thanet News 4 practical ways to use generative AI for ad copywriting Search Engine Land I'm a single mom who quit social work to pursue copywriting. My business brought in 6 figures last year. Business Insider The lost art of creative copywriting in advertising The Guardian |
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