| |
| |
|
|
Copywriting Information |
|
|
|
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves. Some examples of the power phrases I use include: "Listen closely..." Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases. Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include: Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you. Those are just a few of the power words and phrases that I have collected over the years. Do yourself a favor: Another power phrase...? No really... do yourself a favor: Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too. And over time, you'll have plenty of power words and phrases to choose from when writing your sales material. They sure make life alot easier... And profitable too! Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
MORE RESOURCES: How To Make Money Copywriting Shopify SEO copywriting in 2025: 6 pillars for ranking and relevance Search Engine Land Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline What Is Copywriting? The Ultimate Guide to Copywriting for 2025 Simplilearn.com True Copywriter Story: The one where I embrace the "nerdy" stuff I happen to be great at substack.com 12 Copywriting Tools for Effective Content Creation in 2025 Simplilearn.com How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis Josh Edge and Charles Baylis Revamp ACA’s Copywriting Course for AI Era Little Black Book | LBBOnline How to Become a Copywriter in 2025: A Beginner's Roadmap Simplilearn.com 12 Best Copywriting Books for Aspiring Marketers [2025] Simplilearn.com ‘Lit’ Lessons for Copywriting Little Black Book | LBBOnline Copywriter Seeking Work-Life Balance Through Staffing Named 2026 National Staffing Employee of the Year PR Newswire Will AI make copywriters extinct? dentsu.co.jp B2B Copywriting B2B Marketing Can AI replace copywriters? The future of AI in content writing Techpoint Africa Will copywriters now write for TV and films too? Exchange4Media 4 practical ways to use generative AI for ad copywriting Search Engine Land “There’s No Such Thing as a Boring Brief, Just a Lazy Copywriter” Little Black Book | LBBOnline It’s not your imagination. Advertising is getting worse – and it might be deliberate The Independent So you want to be a copywriter adobo Magazine Human Copywriting Services Trend Hunter I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider How I Taught Myself Copywriting and Created a $974,000 Business Business Insider 72andSunny copywriter Hayley Noble: my Top Tips for Cannes More About Advertising Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon - Muse by Clio Meet Eva Lopez | Copywriter SHOUTOUT LA Doe-Anderson Welcomes Kelsey Westbrook as Senior Copywriter Little Black Book | LBBOnline In Her Own Words: Copywriter Caroline Duggan honors Shakespeare’s art The Business Journals Trailblazing Maya Amelia Ferdiansyah Gives Six Valuable Tips for Strategists and Copywriters Who Want to Build Their Careers in NYC The Ritz Herald Everyone should think like a copywriter — Expert on skills that sell anything online The Guardian Nigeria News Copywriter claims to lose job to AI after short leave. Founder called AI 'cheaper' The Economic Times Must-Try AI Copywriting Tools in 2025 Analytics Insight Copywriter and Publications Manager The Journal of Music How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Envisage Copywriting is a cut above with new service Aberdeen & Grampian Chamber of Commerce Hidden Gems: Meet Aaron Whipple of Copywriter Aaron Voyage Jacksonville Magazine Can (or will) AI Replace Copywriters? Browser Media From 1956 to the start of the movie: How hidden advertising became the myth of "Betty Bossi" | blue News bluewin E-Mail 5 uses of AI in copywriting telefonica.com Consider a Career in Copywriting Careers Portal Documentary on McCann copywriter Ilon Specht makes global streaming debut | The Work - Campaign Asia Alibaba Debuts ‘AI Copywriter’ Alizila I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Meet Leah Stine | VA turned Copywriter shoutout miami How To Become A Freelance Copywriter In 2025 Startups.co.uk Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Beginner’s pluck: Copywriter and translator Patrick Doherty Irish Examiner 10 Best Free Online Courses to Become a Copywriter in 2025 574fdx6236 United News of Bangladesh Leanne was working in her dream job. Then came ChatGPT The Sydney Morning Herald Campaign’s Digital Faces to Watch 2025 – Raheil Inaim, Bilingual SEO Copywriter, SEO Sherpa Campaign Middle East Remembering copywriting giant Tony Brignull More About Advertising |
|
|
|
RELATED ARTICLES
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www. Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. Long Copy versus Short Copy When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. Writing For Sex Markets Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept. Increase Freelance Sales With an Online Resume! Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job. What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects. How to Hold Peoples Interest throughout those Long Copy Sales Letters People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. The Truth About Negative Commands (Dont Read This!) Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others. Creative Copywriting? There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Its the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. How to Build Benefits from Features Fast and Easy with the Solution Approach Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. 7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. 7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson. Are You Losing Customers Because of Typos? Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Super Verbs Really Move Your Copy Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel.
|
| home | site map |
| © 2006 |