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Copywriting Information |
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Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep probing until he found illuminating answers. You could find a colleague to help in this endeavor. Or, if you are feisty, you can interview yourself. Write out a series of questions about your subject. (I'll suggest what kinds of questions below). Then ask your colleague to pose these questions to you and record your answers. Or you can write your own answers down. The key to interviewing is to keep probing. If an answer doesn't make sense,say so. "I understand that your clients need to create strategy at the corporate level, but I don't understand how your software is going to help them do this." If you don't believe an answer, say so too. Keep asking for further and better particulars until you get answers that interest you and which you believe in. SOME QUESTIONS TO ASK YOURSELF Here are some high-level questions to ask yourself. What is the business problem? Can you describe the problem in plain English? How did the problem arise? Is it a new problem? Why is it hard to solve? Why hasn't anyone found a solution to it yet? Does your client know he has this problem? Is he willing to pay the price in time or money to solve his problem? What is his key concern? What is your solution? What services / products do you offer to solve his problem? What benefits will these produce? (This is the hardest question to answer. It means going beyond the features we offer and really understanding the solution from the clients' viewpoint.) If you are going to work on producing only one answer, this is the one to work on. Which benefit is the most important? (This will be your core message). Why should your client trust you to solve their problem? Who are you? How long have you been in business? What can you say about the stability and creativity of your organization? Who are your clients? Is your service unique? If not, why is it better than others'? Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY. CALL ++ 612. 215. 3826 NOW or email: neroli@beyondcommunications.com About The Author I'm Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. I've been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler. Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University. Please visit my website: www.beyondcommunications.com
MORE RESOURCES: Claude AI for copywriting examples Blockchain Council "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry bloodinthemachine.com From Recognised at Clio Awards for Professional Council of Surveying Campaign Little Black Book | LBBOnline Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand Marketing Edge Why copywriting is the new superpower in 2026 Search Engine Land The Copywriter by Daniel Poppick Publishers Weekly Consider a Career in Copywriting Careers Portal The Perennial Predicament of the Artist with an Office Job The New Yorker Despite Moments of Wit and Ingenuity, ‘The Copywriter’ Is a Tough Read Highbrow Magazine Creative Minds: From the Senate to adland, Jonel Revistual detoured his way to copywriting Campaign Asia Help! It’s the First Trump Presidency and This Poet’s Life Is Spiraling. The New York Times Doom Spiral: Is AI Creating a Copywriting Feedback Loop? Little Black Book | LBBOnline Why 2026 Is the Golden Year for Copywriters vocal.media World Creative Rankings 2026: Serviceplan’s Javier Granados named most-awarded copywriter - The Drum Tristin Vaccaro, Mission 500 and Vaccaro Copywriting: Best Advice Security Sales & Integration How to Become a Copywriter in 2026: A Beginner's Roadmap Simplilearn.com How Copywriter Ali Alshehri Sharpens His Creative Capacities Little Black Book | LBBOnline 12 Best Copywriting Books for Aspiring Marketers [2026] Simplilearn.com AI Generates Social Media Captions Efficiently Let's Data Science 12 Copywriting Tools for Effective Content Creation in 2026 Simplilearn.com Best AI Copywriting Tools for Marketers & Creators Analytics Insight How to Become a Copywriter | SNHU Southern New Hampshire University I’m a copywriter. I’m pretty sure artificial intelligence is going to take my job | Henry Williams The Guardian ChatGPT Took My Job in Copywriting. You Could Be Next. entrepreneur.com How I Taught Myself Copywriting and Created a $974,000 Business Business Insider How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis The 10 best AI copywriting tools (free and paid!) in 2025 Hootsuite Blog Google Ads copywriting with AI: Getting the prompt right Search Engine Land Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline SEO copywriting in 2025: 5 pillars for ranking and relevance Search Engine Land Meet Nicole Brena | Personal Wellness Copywriter SHOUTOUT ATLANTA How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider In Her Own Words: Copywriter Caroline Duggan honors Shakespeare’s art The Business Journals Will AI make copywriters extinct? dentsu.co.jp Meet Gabrielle Eloy | Copywriter & Creative Strategist SHOUTOUT ATLANTA Charlotte Moore PhotoBook Magazine Meet Mikayla Taylor | Copywriter for Women Entrepreneurs SHOUTOUT ATLANTA Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance Author Liani Kotcher on Copywriting and Her Latest Novel, Ski Weekend Montecito Journal I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider Meet Bianca Heath: Copywriter SHOUTOUT ATLANTA Meet Raeah Carroll | Copywriter & Copy Coach SHOUTOUT LA Meet Julia Angel | Copywriter SHOUTOUT MIAMI I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Meet Anna Bratton | Copywriter SHOUTOUT ATLANTA The Multifaceted World of Copywriting With R/GA’s Robyn Tenenbaum Little Black Book | LBBOnline Confessions of a copywriter on creativity, returning to the office and ‘butts in seats mentality’ Digiday How AI Copywriters Are Changing SEO future.com Copywriting Services Market to reach $42.22 Billion by GlobeNewswire EXCLUSIVE: John Davenport’s next creative mission • Copywriting — last line standing • Thu 09 Oct 2025 MarkLives.com Can (or will) AI Replace Copywriters? Browser Media Meet Alise Crittendon | Copywriter & Digital Content Creator SHOUTOUT ATLANTA Journalism alumnus pursues copywriting in New York City University of Nevada, Reno A millennial who left the corporate world and scaled a 7-figure copywriting business explains how she did it Business Insider Meet Kelli Cross: Lettering Artist | Copywriter | Encourager SHOUTOUT ATLANTA Should You Hire a Copywriter? Architectural Digest 7 Companies Hiring Copywriters Built In Meet Yula Ryoo | Copywriter SHOUTOUT ATLANTA Meet Nicole Pellegrini: Designer & Copywriter SHOUTOUT LA |
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