| |
| |
|
|
Copywriting Information |
|
|
|
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy. Now, you don't need me to tell you 90% waste isn't lean! So here are some quick and dirty headline templates that will turbocharge the power of your business cards, websites, sales letter, press releases and spoken presentations! But before we begin - just a few tips to bear in mind... 1. Experience Shows That Simply Surrounding Your Headline With " " (quotes) can increase readership by up to 27%. Why? Because when you put it in quotes, people think something important is being said. 2. Use Title Case. ALL CAPS doesn't get more attention - it's just harder to read. Sentence case lacks importance so avoid that one too. 3. Tell The Truth. It's very easy to get carried away writing sensational headlines but make sure you can back up the promise with real results. 4. A Logo Isn't A Headline. Your logo, snazzy graphics, special effects or even photographs should never take precedence over a good headline. Even if you love your logo - the people who you want to sell to probably couldn't care less. 5. Test, Test, Test! If a mailing fails to get a response, or people just aren't responding to the messages on your website it is almost 9 times out of 10 down to a poor headline that someone thought would work, but didn't check. For a new product/offering, we'll write several headlines and spend 80 percent of the total writing time perfecting them. Then we'll do an equally split test mailing to find a winning headline. Right on to the sneaky templates... "The Top 10 Reasons _________________________ And What To Do About It" Examples: * The Top 10 Reasons People Get Divorced And What To Do About It * The Top 10 Reasons 97% Of Businesses Fail And What To Do About It * The Top 10 Reasons Why Dreams Don't Come True And What To Do About It "A Simple Solution For __________________________" Examples: * A Simple Solution For Nervous Speakers * A Simple Solution For Frustrated Dieters * A Simple Solution For Stressed Out Managers "How __________ Did ______ And How You Could Too" Examples: * How A 60 Year Old Farmer Made $1,000 In A Day And How You Could Too * How I Started My Own 7-Figure Business With Less Than $500 And How You Could Too * How My 6 Year Old Sister Threw A 20 Stone Man And How You Could Too "How Doing These ___ Simple Things Can Turn You Into A __________________________" Examples: * How Doing These 7 Simple Things Can Turn You Into A Top Earning Salesperson * How Doing These 3 Simple Things Can Turn You Into A Self Made Millionaire * How Doing These 5 Simple Things Can Make You Irresistible To The Opposite Sex I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk "How To ______________ & Why It Works" Examples: * How To Sell Ice Cream To Eskimos & Why It Works * How To Double The Value Of Your Business In A Week & Why It Works * How To Speed Up The Sales Process & Why It Works " ___ Secrets of ______________________" Examples: * 7 Secrets of The Internet Millionaires * 12 Secrets of The Greatest Thinkers Of Our Time * 6 Secrets of The World's Greatest Athletes "Why Doing ________________ Will Lead To ______________ Again and Again" Examples: * Why Sacking Bad Clients Will Lead To Improved Productivity Again and Again * Why Getting Into This One Routine Will Lead To Increased Energy Levels Again and Again * Why Playing The Blame Game Will Lead To Poor Results Again and Again What Your ______________ Isn't Telling You About _________________ That Could ___________________ Examples: * What Your Financial Advisor Isn't Telling You About Endowments That Could Leave You Broke & Homeless * What Your Marketing Consultant Isn't Telling You About Advertising That Could Be Leaving A Hole In Your Pocket * What Your Insurance Company Isn't Telling You About New Regulations That Could Leave You Paying The Price Try these out and have fun! 'Dangerous' Debbie Jenkins (c) Copyright 2005 www.BookShaker.com SUMMER CAN BE SLOW FOR BUSINESS I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Headlines That Pull, Persuade and Propel! When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline. How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation. SEO Copywriting: 7 Tips So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. 3 Copywriting Tips - How To Edit For Mass Appeal! Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. Freelance Copywriting Advice #1: Take the Scary Jobs From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. 11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses) Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. 10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. How You Can Find Freelance Copy Editing Jobs Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. 13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out. 10 Eye Popping, Jaw Dropping Ad Copy Secrets 1. Use a hand written letter on your ad copy instead of text. Working on the Internet: Role of Proofreading and Copy editing OnLine When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen.
|
| home | site map |
| © 2006 |