| |
| |
|
|
Copywriting Information |
|
|
|
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns. However, how can you write good sales copy, killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adapt them properly. 1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn't make any difference. 2) Have a plan on your trial and error period. Don't expect to write your first copy and be a golden one. You will alter it many times, test it, retest it try a new one and so on. Set a schedule for that. Do not fool around. 3) AIDA. It's the proven and the bedrock of the copy process. Always follow it. AIDA A= Attention. You must grab it instantly or you don't have a chance.
4) Always work on your prospects emotion. Most of the people buy something emotionally and then justify it rationally. 5) Headline is the Key. If it doesn't grab their attention then they've gone away. Your headline must be a killer one. 6) Promote your best and strong benefit at first, not last. That's how you are going to create interest and then desire. 7) Tell stories. That's an excellent way to rekindle their emotion or even their passion. Stories always inspire. 8) Answer all the objections and questions you think your prospects could have. In that way you will gain their trust. 9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often. 10) Give time limit. This is an excellent tool for calling your prospects to act now! 11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone important in your field. 12) Make them easy to buy. Don't let them get lost in your web site. Make it as easy as possible. 13) Avoid graphics. They won't help you. People are looking for information not images. 14) Give guarantees. Research has proved that when you have a long guarantee your client feels safer and that leads to fewer refunds too! 15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service. 16) Have your copy or ad checked by your friends, colleagues e.t.c. It's better to have other views, after all it's a part of the testing process. Here are some great headlines and emotional triggers.
Be Independent Be Successful Avoid Embarrassment Be Strong Be Healthy Satisfy Curiosity Make Money Gain Knowledge Save Time Avoid Effort Get A Better Job Be Your Own Boss Add Fun To Life Work Less Relax. Copyright 2004 Christos Varsamis About The Author Christos Varsamis is an internet marketing consultant and the owner of the exclusive internet-marketing club www.internetmarketingsuccesstips.com. Get his knowledge at your desktop! Subscribe to ims-tips@aweber.com.
MORE RESOURCES: How To Make Money Copywriting Shopify SEO copywriting in 2025: 6 pillars for ranking and relevance Search Engine Land Copywriting Lessons from Poets, Playwrights and Novelists Little Black Book | LBBOnline What Is Copywriting? The Ultimate Guide to Copywriting for 2025 Simplilearn.com True Copywriter Story: The one where I embrace the "nerdy" stuff I happen to be great at substack.com 12 Copywriting Tools for Effective Content Creation in 2025 Simplilearn.com How AI Copywriting Is Changing Marketing: From Bots to Brilliant Ads Eye On Annapolis Josh Edge and Charles Baylis Revamp ACA’s Copywriting Course for AI Era Little Black Book | LBBOnline How to Become a Copywriter in 2025: A Beginner's Roadmap Simplilearn.com 12 Best Copywriting Books for Aspiring Marketers [2025] Simplilearn.com ‘Lit’ Lessons for Copywriting Little Black Book | LBBOnline Copywriter Seeking Work-Life Balance Through Staffing Named 2026 National Staffing Employee of the Year PR Newswire Will AI make copywriters extinct? dentsu.co.jp B2B Copywriting B2B Marketing Can AI replace copywriters? The future of AI in content writing Techpoint Africa Will copywriters now write for TV and films too? Exchange4Media 4 practical ways to use generative AI for ad copywriting Search Engine Land “There’s No Such Thing as a Boring Brief, Just a Lazy Copywriter” Little Black Book | LBBOnline It’s not your imagination. Advertising is getting worse – and it might be deliberate The Independent So you want to be a copywriter adobo Magazine Human Copywriting Services Trend Hunter I make up to $13,000 a month copywriting on Fiverr. Here's how I got started and landed clients. Business Insider How I Taught Myself Copywriting and Created a $974,000 Business Business Insider 72andSunny copywriter Hayley Noble: my Top Tips for Cannes More About Advertising Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon - Muse by Clio Meet Eva Lopez | Copywriter SHOUTOUT LA Doe-Anderson Welcomes Kelsey Westbrook as Senior Copywriter Little Black Book | LBBOnline In Her Own Words: Copywriter Caroline Duggan honors Shakespeare’s art The Business Journals Trailblazing Maya Amelia Ferdiansyah Gives Six Valuable Tips for Strategists and Copywriters Who Want to Build Their Careers in NYC The Ritz Herald Everyone should think like a copywriter — Expert on skills that sell anything online The Guardian Nigeria News Copywriter claims to lose job to AI after short leave. Founder called AI 'cheaper' The Economic Times Must-Try AI Copywriting Tools in 2025 Analytics Insight Copywriter and Publications Manager The Journal of Music How I Make up to $9,000 a Month As a Freelance Copywriter Business Insider Envisage Copywriting is a cut above with new service Aberdeen & Grampian Chamber of Commerce Hidden Gems: Meet Aaron Whipple of Copywriter Aaron Voyage Jacksonville Magazine Can (or will) AI Replace Copywriters? Browser Media From 1956 to the start of the movie: How hidden advertising became the myth of "Betty Bossi" | blue News bluewin E-Mail 5 uses of AI in copywriting telefonica.com Consider a Career in Copywriting Careers Portal Documentary on McCann copywriter Ilon Specht makes global streaming debut | The Work - Campaign Asia Alibaba Debuts ‘AI Copywriter’ Alizila I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge. Business Insider Meet Leah Stine | VA turned Copywriter shoutout miami Copywriting Services Market to reach $42.22 Billion by 2030, with a Projected CAGR of 7.6%, says Coherent Market Insights Yahoo Finance How To Become A Freelance Copywriter In 2025 Startups.co.uk Beginner’s pluck: Copywriter and translator Patrick Doherty Irish Examiner 10 Best Free Online Courses to Become a Copywriter in 2025 574fdx6236 United News of Bangladesh Leanne was working in her dream job. Then came ChatGPT The Sydney Morning Herald Campaign’s Digital Faces to Watch 2025 – Raheil Inaim, Bilingual SEO Copywriter, SEO Sherpa Campaign Middle East Remembering copywriting giant Tony Brignull More About Advertising |
|
|
|
RELATED ARTICLES
Why Your Advertising Copy is not the Most Important Part of Your Ad If you own a shop in the middle of the desert, and nobody walks past.. Five Keys To Leaner and Meaner Copywriting Grab 'em and don't lose 'em. Every marketer knows that one. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. Magic Words That Sell and What Words to Avoid We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. How You Can Proofread Your Own Work Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. Quotations as Expressions in Life Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person. Common Mistakes That Can Kill Your Web Copy Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Subtle Emotion - The Key To Copy That Works Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. Better Copy: The Interview is the Key Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. Memorable Sales Copy -- How to Write it Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over. A Copywriting Lesson from Dr. Seuss Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. The Secret to Web Copywriting Gurudom Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. How to Write a Sizzling Sales Letter, Part 1 When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons why your prospect can trust you communicate your offer succinctly and clearly encourage your prospect to act now And furthermore, it has to have sizzle. Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.
|
| home | site map |
| © 2006 |